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Lorem Ipsum is simply dummy text of the priI am sure every photographer has had the experience where after sending their packages, they don’t hear so much as a peep back from the client. No “that’s out of our price range” or “sorry, we have gone with another photographer” just nothing.
So here are some strategies you might like to follow if you ever feel like you have been ghosted by a client.
It’s natural to want to check in with a potential client if they’ve gone quiet. Send a gentle reminder email a few days or a week after your initial correspondence. Keep it professional and light, offering to answer any questions they might have. One follow-up is usually enough—avoid bombarding them with too many messages. From previous my previous work in sales, my boss always to send three follow-ups. It was always interesting how many people would respond on the third message, sometimes negatively, but just as often with a positive response.
When following up, make sure that your message feels personal. Mention any specifics you discussed, such as the location of the shoot, their theme, or any preferences they mentioned. A generic follow-up can feel impersonal and might turn people away, whereas a tailored message can remind them why they were interested in working with you in the first place.
It’s important to remember that not every inquiry will turn into a booking. People ghost for various reasons: they might have found another photographer, decided to delay their decision, or simply no longer need your services. Don’t take it personally. Businesses face this regularly. If the shoot was for a wedding for example, the couple may have split up and then feel upset or embarrassed to reply. Sometimes we will never know the reason.
Sometimes, potential clients ghost after seeing your packages because they find the pricing higher than expected or are unsure of the value for money. Take a moment to review how you are presenting your pricing. Make sure that your packages are clear and that clients can easily see the value they’ll get from each tier. Testimonials, sample galleries, and explaining your unique style can help bridge the gap between pricing and perceived value.
Some clients may prefer phone calls, others email or even social media. Offering flexibility in how you communicate can make it easier for potential clients to reach out again. Offering a video call might be another option. Consider asking their preferred communication method during your initial contact.
While the ghosting from one potential client can be frustrating, focus on nurturing other inquiries. Make sure your responses are timely and helpful, and consider offering content that keeps potential clients engaged, such as a blog post on what to expect from a photographer or tips for choosing the right package.
If the customer doesn’t respond after your follow-up, it’s often best to move on. Holding onto the hope of a single lead can keep you from focusing on new opportunities. Keep your inquiry process running smoothly for other potential clients who might be a better fit.
How about you? How do you handle it when clients don’t get back to you?nting and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum
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